Search & Shopping / PMax
Intent clusters, negative strategy, and feed or catalog discipline. tROAS / tCPA targets that reflect margin, not a vendor default.
- Query sculpting, not 200 duplicate ad groups
- Brand vs non-brand clarity
Search & Google ecosystem
Google Ads management for intent you can build on
People on Google are closer to a decision. We make sure you show up in the right moments, with landing experiences that don’t trade cheap clicks for junk leads.
The problem: mixed intent, muddy accounts
Keyword lists balloon. Brand terms subsidise “cheap” long-tail with no business outcome. PMax becomes a box where nobody knows what actually ran. The CMO asks for pipeline; the MQL number goes up; sales complains about quality.
We re-centre the account on commercial terms, creative LP tests, and offline or CRM conversion where your sales motion lives.
What we do
Measurement & LPs
Link GA4, ads, and CRM. Run landing experiments you can read in revenue or SQL, not just Quality Score in a vacuum.
- Conversion actions that map to the funnel
- Speed and mobile for paid landing paths
A core lead generation channel, documented alongside Meta in one weekly readout for your digital marketing agency retainer.
How we work it
- Audit & map — what drives revenue, what burns budget, what’s mis-tracked.
- Build — structures you can read at a glance; LPs match query intent.
- Refine — every two weeks, review search terms, audiences, and asset groups.
- Align with SEO — no cannibalism without a plan (we work with our SEO pod when both run).
Expected results
Tighter CAC, clearer “why this keyword,” and fewer “why is sales ignoring these leads” meetings. In multi-region or multi-brand set-ups, we add governance so the account does not outgrow the team in six months.
↓wasted search spend as % of account
↑% leads accepted by sales (where measured)
Clarify Google in your media mix
Get a no-fluff look at your account. We’ll return priorities in plain English.
Book Free Consultation